Sammy Freeman

Raised between Indonesia and Hong Kong, Sam Freeman developed an early connection to travel, changing landscapes, and life outdoors. Growing up in constantly shifting environments shaped the way she sees the world.

Now based in Dorset, Sam specialises in outdoor and lifestyle product photography, creating imagery that feels natural, purposeful, and grounded in environment. Her work focuses on placing products where they belong, in use, in motion, and within authentic outdoor settings.

Working closely with brands, Sam approaches each shoot with intention, combining thoughtful planning with a flexible, on-location mindset to create visuals built for storytelling across campaigns, web, and social platforms.